Privacy policy.

Last updated: April 18, 2025

1. Who We Are

Transform LLC (“Transform Feng Shui,” “we,” “our,” or “us”) provides feng shui consultations and related services online and in person. Our principal place of business is in Philadelphia, Pennsylvania 19147, USA.

2. Scope of This Policy

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information (“Personal Data”) when you visit transformfengshui.com (the “Site”) or purchase our services (collectively, “Services”). By using the Site, you consent to the practices described here.

3. Information We Collect

  
      Category
      Examples
      Purpose
    
      Information You Provide
      Name, postal address, email, phone, payment details (via processor), photos/floor plans, survey answers
      Process orders, schedule consultations, deliver reports, respond to inquiries
    
      Automatically Collected
      IP address, device type, browser, referring URL, pages viewed, time spent, cookies, pixels
      Site analytics, security, fraud prevention, marketing optimization
    
      Third‑Party Sources
      Payment platforms, social‑media logins, ad partners
      Payment confirmation, identity verification, ad retargeting

We do not knowingly collect data from children under 13. If you believe a child has provided Personal Data, email privacy@transformfengshui.com and we will delete it.

4. How We Use Your Information

We process Personal Data only when we have a lawful basis, such as:

Contractual necessity – to fulfill a purchase or appointment.
Legitimate interests – to improve our Site, market our services (without overriding your rights), and prevent fraud.
Legal obligations – to comply with tax, accounting, and other laws.
Consent – for optional marketing emails (you can withdraw consent at any time via the “unsubscribe” link).

5. Cookies & Similar Technologies

We use first‑ and third‑party cookies—including Google Analytics and Meta Pixel—to understand traffic, measure campaign performance, and personalize ads. You can control cookies through your browser settings or by using industry opt‑out tools (e.g., aboutads.info or youronlinechoices.eu).

6. How We Share Information

We never sell Personal Data. We share it only with:

Service providers – payment processors, appointment schedulers, cloud hosts, analytics, email platforms—solely to operate our business.
Law enforcement or regulators – when required by subpoena, court order, or applicable law.
Business transfers – if we merge, sell assets, or undergo restructuring, your data may transfer to the new owner under this same policy.

7. Data Retention

  
      Data Type
      Retention Period
    
      Order records & invoices
      7 years (tax compliance)
    
      Consultation files (floor plans, notes)
      3 years after last service
    
      Marketing email lists
      Until you unsubscribe or 24 months of inactivity

8. Security

We employ industry‑standard safeguards (HTTPS, encryption in transit, limited access, regular backups). However, no internet transmission or storage system is 100 % secure, and we cannot guarantee absolute security. By using the Site, you acknowledge this risk.

9. Your Rights

  
      Jurisdiction
      Key Rights
    
      United States (general)
      Right to know what data we collect, request deletion (subject to legal retention), and opt out of marketing communications.
    
      California (CCPA/CPRA)
      Right to access, delete, correct, and opt out of “sharing” for cross‑context behavioral advertising. We do not sell personal data.
    
      EU/EEA & UK (GDPR)
      Right to access, rectify, erase, restrict, object to processing, data portability, and lodge a complaint with your supervisory authority.

To exercise any right, email liz@lizlutz.com with your request. We may verify your identity before responding.

10. International Transfers

Our servers and third‑party providers are primarily located in the United States. If you are outside the U.S., your information will be transferred to and processed in the U.S. We rely on contractual Standard Contractual Clauses or other lawful mechanisms for such transfers.

11. Third‑Party Links

Our Site may link to external websites. We are not responsible for their content or privacy practices. Review their policies before providing data.

12. Changes to This Policy

We may update this Policy periodically. Material changes will be posted here with a revised “Last updated” date. Continued use of the Site after changes constitutes acceptance.

13. Contact Us

Transform Feng Shui, LLC
Attn: Privacy Officer
Philadelphia, PA
Email: liz@lizlutz.com

Questions? Reach out anytime—we take your privacy seriously while helping you create harmonious spaces.